Most business owners do one of the two things very well They either create content that is great at educating customers or they create content that is great in selling to customers. BlendĬontent that educates and content that sells Here are 5 ways in which you can convert your content into returning traffic and long-term customers. There is no doubt that demand for content is huge but only consistent implementation of best practices can result in long-term success in the form of traffic generation. This means that there is a lot of scope for creating great content, doing content promotion and increasing your overall business. Kapost statistics show that website conversion rate is 6 times more for those who have invested in content marketing as a strategy.Īccording to content marketing statistics for the UK in 2018, provided by the Content Marketing Institute, 86 % of respondents are using content marketing but only 7 % of the respondents said that they are doing content marketing at the optimum levels and getting results from it.
Websites that have focused on content marketing have done really well for themselves.
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